One of my favorite experiences at Doner was being included on a high-level concepting team for a national The UPS Store convention in San Diego. The goal was to come up with outside-of-the-box activations around the city of San Diego that integrated the company’s ing campaign with popular landmarks. These ideas were comped into a presentation deck for the head of the company. Several ideas that I generated made it into the final deck.
On a more day-to-day basis, I am part of the Creative Request Form team, fielding requests from regional co-ops for updated creative content in the ongoing campaign.