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Doner is responsible for those classic Simply adds featuring Donald Sutherland’s soothing voiceover, while a carafe pours orange juice in a sunny grove. I was thrilled to be brought onto the team behind this long-running campaign. It introduced me to a new creative group at the company, and it was affirming to see my script ideas embraced and ushered through several rounds of internal reviews. Erring a bit on the poetic and dryly witty side, this brand’s tone naturally suited my writing style better than most.