Penn National Gaming is one of the largest publicly owned casino and gaming companies in the country. My role on the Penn team at Doner has been an incredible learning experience and one of my most consistent creative contributions.
This is an exciting, high-volume account—demanding quick-turnaround scripts for both TV and radio. Working on Penn also introduced me to directing VO talent, music supervision, and tailoring the tonality of my scripts to complement nuanced differences of various properties beneath the brand’s umbrella. It’s been an awesome crash course on how to generate a continuous stream of content with a dialed-in creative team.
Here are some radio spots I wrote & produced:
Here is a video spot for which I wrote, produced, and directed the VO, showcasing Penn National Race Course’s new iGaming platform.