Being sick is a pain. Healthcare shouldn’t be.
Hackensack Meridian Health is the largest network of hospitals and urgent care facilities in New Jersey. In a world where seeing a doctor is increasingly put off due to the inaccessibility of healthcare, I was tasked with highlighting the ways in which this innovative brand is making healthcare too convenient to justify procrastination. This was my first experience of having campaign I concepted from scratch make it all the way through to wide-scale production.
Here is the radio campaign which I wrote, cast, and directed: