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Cox Communications needs to stay relevant in a world of cord-cutters and Gen Z’ers who never knew there was a cord in the first place. They have introduced the Contour Stream Player—a new streaming device, enhanced by a voice remote and a more consolidated interface across all of one’s subscriptions. Finding a way to successfully advertise this product in a highly saturated field of competitors was the goal of our summer intern project. The brief my group put together was selected by the client for further development. I then led my team in developing two creative campaigns which I presented in person to the client and head creatives from Doner. Our ideas were enthusiastically received, and are currently under consideration for execution by Cox.